The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses handle sizing. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number carried in a model name gives the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
This convention extends past the flagship. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, put plainly
Read the number in the name, add the word inches, and that is the width you get. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply disappears. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, ysl tote bag sale it turns the comparison into arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without confusing anyone.
| Model | Size number as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number does not tell you
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is no proportional enlargement of the smaller one. What changes is the height, which adds two inches, and the width, which grows by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. The number places the bag on a scale; the specification is what actually explains it.
The Margaux Shoulder 12, where the rule bends
One current model breaks the pattern and it is worth stating clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is working as a family size rather than as a literal external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What those widths actually hold
Turning inches into daily use is the step most guides pass over. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the domain of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet together. A working width is fourteen to fifteen inches, the point at which documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price climbs with width, but material moves faster
Size and price track each other, though not as aggressively as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no number
Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. Orientation shorthand is what the N/S and E/W prefixes provide, generally read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
A literal sizing system proves itself because you can test it before you buy. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. The actual choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.